Role
Creative Director
Practice Areas
UI Design, Visual Design, Motion Design, Interactive Storytelling
Challenge
Tractor Beverage Company is the first and only USDA Organic Certified, Non-GMO full-line beverage solution for food service. With over 136 million drinks served annually across more than 7,500 locations in 50 states, Tractor's mission is to provide delicious organic options while promoting sustainable farming practices.
To take their impact further, Tractor wanted to communicate the environmental benefits of their organic and regenerative farming practices. By using organic methods, they prevent 19.2 tons of synthetic pesticides from entering the soil each year. Tractor wanted to translate this important achievement into an experience that could tell thier story and inspire action.
Approach
We wanted to make Tractor’s sustainability efforts feel engaging and accessible—something that would spark curiosity while also educating users. Our approach combined scroll-based animations with subtle interactions to guide users through the brand’s story.
The design was built around Tractor’s new Organic Impact Tracker, incorporating a nature-inspired color palette and custom illustrations to reflect the company’s commitment to organic practices. Animated elements and interactive features helped bring complex sustainability data to life, turning it into an experience that was both informative and engaging.
Results
The new Organic Impact Tracker site has been a powerful tool for communicating Tractor’s sustainability efforts. It not only highlights the impact of organic farming but also quantifies Tractor’s contributions, making the story more tangible for consumers.
Since launch, the site has successfully raised awareness of Tractor’s commitment to reducing synthetic pesticide use, boosting consumer engagement with the brand’s sustainability initiatives.
Credits
Todd Arnold
Hanna Carter
Dylan Haigh
Kylie LaCour
Sara Magness
Meg Odell
Bryony Redhead
Greg Tuthill
Steven Wise
Made at Owen Jones
