Role
Creative Director
Practice Areas
Brand Positioning, Website, UI Design, Motion Design, Content Strategy
Challenge
KoBold Metals is revolutionizing the mineral exploration industry by leveraging cutting-edge technology and AI to discover critical clean energy minerals. As the demand for these resources, traditional exploration methods—plagued by inaccuracy, high costs, environmental harm, and humanitarian concerns—must be reinvented. Today, the urgency for better, faster, and more responsible solutions is greater than ever.
KoBold's approach utilizes advanced data analysis and machine learning to locate mineral deposits without the extensive ground surveys and exploratory drilling of traditional methods. This not only accelerates the discovery process but also minimizes environmental impact.
KoBold's challenge was to communicate this innovative approach effectively to both scientific and investment communities while establishing a brand presence that matched their ambition. We partnered with KoBold to translate their category-disrupting approach into a clear and compelling narrative, brought to life through a completely revamped digital presence.
Approach
To translate KoBold's complex methodology into a clear and compelling narrative, we centered on the idea of Bringing the Unknown into Focus. Unlike traditional exploration companies that rely on imprecise data and guesswork, KoBold's process intentionally and methodically transforms uncertainty into precise, actionable insights. This differentiator became the foundation of the brand narrative and visual system.
We created a modular design system that balanced technical depth with accessible storytelling, engaging both scientists and shareholders. The design approach reflected KoBold's innovative spirit, combining bold aesthetics with elements of the seen and unseen to communicate their unique position at the intersection of advanced technology and sustainable resource discovery.
We developed a simple, sophisticated visual language to represent KoBold's innovation while remaining approachable to a diverse audience. The UI design balances scientific credibility with optimism and confidence, while interactive maps and project showcases bring KoBold's global exploration efforts to life. This design language transforms complex geological data and AI-driven insights into an engaging digital experience, positioning Kobold as leaders in securing critical resources for a sustainable future.
Results
The revamped digital presence has successfully positioned KoBold Metals as a revolutionary force in the clean energy transition. Since the launch of their new brand and website KoBold has attracted significant growth with new high-profile investors and partners. This enhanced digital platform plays a crucial role in effectively communicating their achievements and innovative approach to stakeholders and the broader industry.
Credits
Elijah Austin
Jake Cann
Lindsay Klostermann
Kylie LaCour
Shawn Meyer
Jerrod Philipps
Allan Pichardo
Amanda Ruck
Kelsey Wirtzfeld
Made at Owen Jones
