Jordan

Helping Jordan Brand shine on screen and off.

Jordan

Helping Jordan Brand shine on screen and off.

Person holding macbook on lap, image of Jordan homepage on screen
Person holding macbook on lap, image of Jordan homepage on screen
Person holding macbook on lap, image of Jordan homepage on screen

Role

Creative Director

Practice Areas

Brand Strategy, Content Strategy, Website Design, Campaign, Print, Retail Activation

For over six years, we worked alongside the Jordan brand to support and elevate their online presence. With a constantly evolving landscape and loyal customers that expect innovation at every turn, our challenge was to continuously push the boundaries of what was possible, creating impactful digital moments that engaged their audience and drove growth.

We led full-scale redesigns of the homepage and site structure to keep the user experience fresh, intuitive, and on-brand. In addition to these ongoing updates, we launched high-profile seasonal campaigns that aligned with Jordan’s signature storytelling moments.

Several screens from the Jordan homepage
Several screens from the Jordan homepage
Several screens from the Jordan homepage
Several screens of the Jordan site with content from the AJ XXXI Launch
Several screens of the Jordan site with content from the AJ XXXI Launch
Several screens of the Jordan site with content from the AJ XXXI Launch
Several screens of the Jordan site with content from the Playground seasonal campaign
Several screens of the Jordan site with content from the Playground seasonal campaign
Several screens of the Jordan site with content from the Playground seasonal campaign
Several screens of the Jordan site with content from the Gatorade seasonal campaign
Several screens of the Jordan site with content from the Gatorade seasonal campaign
Several screens of the Jordan site with content from the Gatorade seasonal campaign
Several screens of the Jordan site with content from the AJXI seasonal campaign
Several screens of the Jordan site with content from the AJXI seasonal campaign
Several screens of the Jordan site with content from the AJXI seasonal campaign

We supported tentpole campaigns and storytelling moments including the design of seasonal lookbooks and digital retail activations. We even designed a limited edition printed magazine using digital blog content and launched it through a connected retail activation accessed by scanning your Nike+ account.

Cover of the Jordan magazine with the title Flight Guy
Cover of the Jordan magazine with the title Flight Guy
Cover of the Jordan magazine with the title Flight Guy
Newspaper box with Jordan magazine inside
Spread from the Jordan Magazine with headline "Numerology"
Stack of Jordan magazines photographed at an angle with the focus on the binding
Newspaper box with Jordan magazine inside
Spread from the Jordan Magazine with headline "Numerology"
Stack of Jordan magazines photographed at an angle with the focus on the binding
Newspaper box with Jordan magazine inside
Spread from the Jordan Magazine with headline "Numerology"
Stack of Jordan magazines photographed at an angle with the focus on the binding
Two spreads from the Jordan seasonal lookbook
Two spreads from the Jordan seasonal lookbook
Two spreads from the Jordan seasonal lookbook
Cover of the Jordan seasonal lookbook
Spread from the Jordan seasonal lookbook
Cover of the Jordan seasonal lookbook
Spread from the Jordan seasonal lookbook
Cover of the Jordan seasonal lookbook
Spread from the Jordan seasonal lookbook

Thanks for stopping by.

©Josh Schield 1986 - Forever

Thanks for stopping by.

©Josh Schield 1986 - Forever

Thanks for stopping by.

©Josh Schield 1986 - Forever

Thanks for stopping by.

©Josh Schield 1986 - Forever

Thanks for stopping by.

©Josh Schield 1986 - Forever

Thanks for stopping by.

©Josh Schield 1986 - Forever