Role
Creative Director
Practice Areas
Brand Strategy, Content Strategy, Website Design, Campaign, Print, Retail Activation
For over six years, we worked alongside the Jordan brand to support and elevate their online presence. With a constantly evolving landscape and loyal customers that expect innovation at every turn, our challenge was to continuously push the boundaries of what was possible, creating impactful digital moments that engaged their audience and drove growth.
We led full-scale redesigns of the homepage and site structure to keep the user experience fresh, intuitive, and on-brand. In addition to these ongoing updates, we launched high-profile seasonal campaigns that aligned with Jordan’s signature storytelling moments.
We supported tentpole campaigns and storytelling moments including the design of seasonal lookbooks and digital retail activations. We even designed a limited edition printed magazine using digital blog content and launched it through a connected retail activation accessed by scanning your Nike+ account.